Sample TVC Script for MOBILE BANKING (India)

Appeal : Emotional

Video	Audio
Fade in Location : int - College Hostel - Morning The boy (middle class student) wakes up at college hostel and his roommates wishes him ‘happy birthday’ Transition - cut	Room mates : "Happy birthday Pratheesh"
Location : int – Home - Morning Dad (middle class government employee) getting ready to office. Transition - cut
Location : ext – College road - Morning The boy’s classmate (rich) wishes him on the way. He thank him but he is not completely happy.   Transition - cut	Friend : Hey Pratheesh, Happy birthday yar.
Location : int – Home - Morning Dad looking at old files at his office Transition - cut
Location : int – Classroom - Afternoon The boy sits on his place, his friend Vidya hands him a small gift and wishes him. Boy thank her but  his face reaction is same as before Transition - cut	Vidya : Pratheesh, Happy Birthday
Location : int – Home - Evening Dad returns back to home, keeps in pen and glasses on the table and notices the calendar (Date – Pratheesh’s Birthday) He searches his pocket Transition - cut
Location : ext – College ground - Evening The boy sitting alone on the bench, message tone beeps,  he looks at his mobile screen MOBILE SCREEN :  ---- bank, Rs 1500/- transferred to your account via ---- mobile banking INCOMING CALL : Dad calling Son attends it, Transition – cut	VO - DAD: Baytaa, Its your birthday na, Dad’s little gift. Spend time with your friends, Happy birthday. THEME MUSIC.
Location: int – small hotel - evening The boy gives a little treat to his friends, and having a good time, Text appears below:  ---- bank,mobile banking Anytime, anywhere Fade out	VO – Transfer money to your loved ones anytime anywhere with ---- mobile banking

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